Using Google Reader to Monitor Web Campaigns

Today, I created a subscription folder containing a list of 60 recommended bloggers to monitor any mentions of my company’s name or the name of our campaign partner.

The campaign works like this, for ever 2 “likes” the partner’s facebook page gets, they will donate 1 book to our organization to be distributed to a child in need.

My job is to monitor this subscription list though the end of the campaign. Where ever I find a mention of the campaign, I post a comment at the end of the blog, thanking the host for mentioning the campaign and directing visitors back to partner’s facebook page. The goals being to garner good will among the bloggers, building awareness of the campaign, and driving traffic to the partners site.

Please check out our partner and help get more books in the hands of kids who need them!