Google for Nonprofits Event in D.C.

Yesterday, I had the great honor of attending the Google for Nonprofits Event (#google4np) held at the Google offices here in D.C. It was both educational and fun. I learned a lot about some of Google’s latest products for nonprofits including their new Google for Nonprofits program, which brings all of Google’s tools under a single log-in. (I’m setting up my organizations account right now!)

The event included a keynote address from Alfred Specter, Google Vice President of Research and Special Initiatives who unveiled their new nonprofits program. Afterwards, there was a case study panel with representatives from three D.C. based nonprofits: Lisa Goffredi, Natural Resources Defense Council; Chealsea Seale, Samasource; and Thomas Tighe, Direct Relief International. Each had a lot to share about how their organizations maximize their outreach and operational efficiencies using Google tools. Chelsea spoke about how her org uses cloud computing to keep down her server and internet administration costs. Lisa talked about how her org tries to maximize their adwords accounts by staying ahead of the competition by being specific with their ad language and keywords. And Thomas discussed how YouTube continues to be an increasingly powerful tool for all nonprofits.

Alfred Specter, Chealea Seale, Thomas Tighe, and Lisa Goffredi

I also had a chance to meet some of the engineers responsible for creating the applications. I was especially blown away by the Google Earth display (see below), which gave us all a unique opportunity to visit every corner of the earth, moon, and mars!

We've landed on Mars! Mission Accomplished.

And I must admit, I was little start struck having met Alfred Specter, Vice President of Research and Special Initiatives.

Me and Alfred Specter.

Finally, I have to say thank you to my friend and colleague Geoff Livingston (Zoetica)for inviting me to this awesome, awesome event! Thanks Geoff!

Me and Geoff Livingston.